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Web Site Design
Our site designs are successful for one reason: We understand the relationship between technology, user behavior, and selling. Site design needs to speak to your market – who they are, what they're looking for, and how they make buying decisions.
Think about it. In the "real world," you have salespeople, a marketing team, and a customer service department. On the Internet, you have a collection of small, 2-dimensional pages – your web site. Your site needs to anticipate and address the myriad concerns of your customers – without the benefit of human interaction!
Form always follows function.
Site Architecture:
How can we get your web site to function successfully as a virtual sales force (or marketing department or customer service department)? The first step is to align your web site's architecture with your marketing objectives. Your site's navigation needs to make it easy for people to get around, and to find the information that they came for- at a glance.
Each market segment needs its own content area, so visitors can easily orient themselves on the site – and quickly find 'their' section.
Both new and returning visitors need to get engaged – quickly.
If you're selling diverse product lines, make sure people can find what they want – instantly.
If you're selling an expensive service that involves a complex sales cycle, make sure that major content areas address each phase of the buying process.
Site navigation should ease people from one stage of the sales process to the next, from qualifying prospects through concluding a transaction. Any road-blocks in the navigation are road-blocks to sales.
Site Design:
You want a site design that appeals to your market. You want it to 'look like' they're in the right place.
Some people respond to visuals, and others to text. Some people read and some people don't. You're dealing with the internet-savvy and the computer-challenged. Good site design engages all of them.
Strong, visually appealling Web Site Design is a vital component of any internet marketing strategy. Because form has to follow function, good site design promotes your marketing objectives. Campaigns That Work will design or redesign your web site to turn Browsers into Buyers.
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